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DAM (Digital Asset Management)

DAM (Digital Asset Management)

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  1. I’d like to propose a License Overview feature that would give customers better visibility and control over their licenses within DAM. Specifically, this functionality would include:

    1. A clear overview of the types and quantities of licenses currently held

    2. A list of users assigned to each license

    3. A count of available (unassigned) licenses

    Several of my customers have referred to this as “basic functionality” and were surprised that this level of insight isn't already available. They’ve emphasized how such a feature would significantly enhance their internal coordination and license management across teams.

    Given how often this request comes up — and…

    22 votes

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  2. Navigating folders isn't as intuitive as you might expect. Specifically browser back doesn't take you back up a level of the structure and instead to the page viewed before the library.

    This is a fundamental usability flaw of the system behaviour not aligning with the user's mental model. As I user if I have progressed one step deeper into folders then the back button should do the reverse.

    We've had many internal users report frustration with this

    12 votes

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  3. Hello Team,

    We are seeking to implement an approval sequence for assets within our Content Management Platform (CMP). Our objective is to ensure that once content is uploaded, it undergoes a structured approval process, preventing direct uploads without oversight.

    To illustrate, similar to how content updates in the PaaS platform are subjected to a configured approval workflow, we aim to establish a comparable process for assets in CMP.

    It has come to our attention that this functionality is currently unavailable. We believe that enabling such a workflow would significantly enhance our content management process by ensuring that any asset updates…

    11 votes

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  4. We are using the CMS asset picker to select images from the CMP DAM.
    Currently, the alt text can be added to assets in the DAM in one language only.
    We operate in 27 languages (= 33 distinct country websites and often re-use images in the DAM across markets. As it stands, there is no easy way for us to add alt text in multiple languages to an asset.
    Our product recommendation:
    * Alt text field to allow a default language + multiple language translations, generated with AI and editable.
    * Alt text translations to automatically pull through to the…

    11 votes

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  5. Admins currently can’t view all folders and assets unless they’re explicitly shared or accessed via direct URL. This limits their ability to manage the platform effectively, ensure governance, and support users.

    Request: Add a global permission or “Super Admin” role that grants read access to all content across the tenant, regardless of sharing settings. This would greatly improve governance, troubleshooting, and overall administrative efficiency.

    7 votes

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  6. Allow focal point to be configured by API

    Currently it can only be set from the CMP UI which makes an API call to

    PUT https://cmp.optimizely.com/api/v3/library/image/<id> with the body:

    { "focal_point": { "x": <value>, "y": <value> } }

    The DAM API endpoint https://docs.developers.optimizely.com/content-marketing-platform/reference/patch_images-id should allow us to send this as well.

    7 votes

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  7. As a Solution Architect, I see how a lot of customers and prospects select assets from the DAM and it's a common use case to select a main image for a page and then want different renditions for things like page listings and teasers to that page. Currently the author would have to select a series of renditions manually. It would be much easier to be able to add the rendition name to the URL like this: https://images.cmp.optimizely.com/assets/rob?rendition=teaser

    7 votes

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  8. Problem Statement:
    Users in CMP/DAM are currently seeing a banner stating “You only have view rights” with a “Request” button. This banner appears even for users who:

    Already have higher access roles (e.g., CMP Creator)
    Have not been restricted from assets
    Should not be requesting higher access based on internal governance

    When users click “Request”, no notification or approval flow appears anywhere in the admin console ( I am admin) but notifies one seemingly randomly selected admin.

    Support confirmed:

    • The banner cannot be disabled
    • The button cannot be hidden

    We find the process behind the request to be unclear.

    The…

    5 votes

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  9. I am a marketing coordinator, I upload files to our DAM. I greatly appreciate the feature where we can edit images directly on the DAM. And it would be great if we can do similar editing with video files. Editing tools such as preset crops, filters, adjustment tools and being able to download short clips from the video file would be very useful.

    5 votes

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    1. Problem Statement Currently, all users who can upload images to the DAM—regardless of their role—are able to toggle the checkbox “Enable search engine indexing” on an asset. This creates a governance and security risk because:

    Some images are intended for public-facing websites and should be indexable.
    Other images are intended strictly for intranet use and must never be indexed by search engines.

    Because all roles can toggle this setting, users who do not understand the implications may unintentionally expose internal assets to external search engines, or hide assets that should be indexable.
    Today, even low permission users can make indexing…

    4 votes

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  10. We currently are limited with setting "Library Standard Fields" within the Library (DAM). We have a taxonomy that is made of several field groups / labels but they are manual to add them. A much better experience would be to have the ability to set our own Standard Fields to include others within our taxonomy.

    4 votes

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  11. Note from Rob Driscoll in https://optimizely-ext.atlassian.net/browse/DAM-4268 - "Free text/number fields do not show in the filtering panel. Will need a feature request to support that."

    4 votes

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  12. When users perform a bulk upload of assets into the DAM, they typically upload all files into a single, temporary folder (e.g., “Bulk Upload”). Afterward, users need to organize these assets into their proper folders within the DAM catalog structure.

    Currently, the process requires opening multiple folders and manually moving each file, which is time-consuming and inefficient, especially when dealing with large batches of assets.

    Users need an intuitive and efficient way to organize assets after bulk upload. This should include:

    1)The ability to see the folder structure as a tree view in the DAM interface.

    2)The ability to drag…

    4 votes

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  13. We manage a large number of digital assets (images and videos) containing identifiable individuals. Under GDPR, these assets are considered personal data and require proper consent management, traceability, and the ability to identify and remove or restrict usage upon request.

    Currently, there is no functionality in the DAM to automatically identify individuals within assets, which makes manual compliance checks time-consuming and prone to human error.

    Functional Requirements

    Automatic Detection:

    The DAM should automatically identify human faces in uploaded assets (images/videos).

    Detected faces should be visually highlighted and optionally labeled.

    Consent Linking:

    Each identified individual should be linkable to a stored…

    4 votes

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  14. Request to be able to create renditions from uploaded .eps files in the DAM. Currently only supports PNG, JGP, and WEBP

    4 votes

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  15. In order for the select all option to appear, one asset needs to be selected first. Can the select all just always be available?

    4 votes

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  16. It would be helpful to be able to copy a collection to retain the cover photo and description and simply updating the collection name.

    4 votes

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  17. Optimizely CMP now supports setting a focal point on a per‑rendition basis, but this data is not currently available when querying assets via Optimizely Graph. As a result, consuming applications cannot apply the intended focal point for different rendition sizes.
    Providing this data in the Graph schema and SDK models would ensure consistent rendering behavior between CMP and downstream experiences.

    3 votes

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  18. DAM Forces Manual Folder-by-Folder Downloads

    Summary / Problem:

    Users cannot download a parent folder and all of its subfolders in a single action. To download a full folder structure, users must manually open and download each subfolder one by one, making this a frequent, manual, and time-consuming task.

    This limitation slows down workflows and increases the risk of incomplete downloads, especially when users need to preserve the original folder organization.

    Proposed Solution:

    Enable downloading at the parent folder level so that selecting "Download" on a parent folder includes all nested subfolders and assets in a single ZIP file, while preserving…

    3 votes

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  19. Problem Statement:
    When uploading large TIF or high‑resolution print‑quality assets (typically >200 MB), the CMP/DAM fails to generate thumbnails. Instead, users see a broken image icon. Optimizely has confirmed that thumbnails cannot be generated due to internal processing limitations related to file size.
    This causes significant usability issues, as CMP/DAM users rely heavily on thumbnails—not filenames—to identify and select assets.

    1. Desired Outcome / Feature Description We request support for generating thumbnails for large TIFF and high‑resolution images, regardless of original file size, through one of the following approaches (implementation method left to Optimizely):

    The core requirement: All uploaded assets must…

    3 votes

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