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DAM (Digital Asset Management)

DAM (Digital Asset Management)

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  1. Problem Statement:
    Users in CMP/DAM are currently seeing a banner stating “You only have view rights” with a “Request” button. This banner appears even for users who:

    Already have higher access roles (e.g., CMP Creator)
    Have not been restricted from assets
    Should not be requesting higher access based on internal governance

    When users click “Request”, no notification or approval flow appears anywhere in the admin console ( I am admin) but notifies one seemingly randomly selected admin.

    Support confirmed:

    • The banner cannot be disabled
    • The button cannot be hidden

    We find the process behind the request to be unclear.

    The…

    5 votes

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    1. Problem Statement Currently, all users who can upload images to the DAM—regardless of their role—are able to toggle the checkbox “Enable search engine indexing” on an asset. This creates a governance and security risk because:

    Some images are intended for public-facing websites and should be indexable.
    Other images are intended strictly for intranet use and must never be indexed by search engines.

    Because all roles can toggle this setting, users who do not understand the implications may unintentionally expose internal assets to external search engines, or hide assets that should be indexable.
    Today, even low permission users can make indexing…

    4 votes

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  2. We currently are limited with setting "Library Standard Fields" within the Library (DAM). We have a taxonomy that is made of several field groups / labels but they are manual to add them. A much better experience would be to have the ability to set our own Standard Fields to include others within our taxonomy.

    4 votes

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  3. Optimizely CMP now supports setting a focal point on a per‑rendition basis, but this data is not currently available when querying assets via Optimizely Graph. As a result, consuming applications cannot apply the intended focal point for different rendition sizes.
    Providing this data in the Graph schema and SDK models would ensure consistent rendering behavior between CMP and downstream experiences.

    3 votes

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  4. DAM Forces Manual Folder-by-Folder Downloads

    Summary / Problem:

    Users cannot download a parent folder and all of its subfolders in a single action. To download a full folder structure, users must manually open and download each subfolder one by one, making this a frequent, manual, and time-consuming task.

    This limitation slows down workflows and increases the risk of incomplete downloads, especially when users need to preserve the original folder organization.

    Proposed Solution:

    Enable downloading at the parent folder level so that selecting "Download" on a parent folder includes all nested subfolders and assets in a single ZIP file, while preserving…

    3 votes

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  5. Allow focal point to be configured by API

    Currently it can only be set from the CMP UI which makes an API call to

    PUT https://cmp.optimizely.com/api/v3/library/image/<id> with the body:

    { "focal_point": { "x": <value>, "y": <value> } }

    The DAM API endpoint https://docs.developers.optimizely.com/content-marketing-platform/reference/patch_images-id should allow us to send this as well.

    7 votes

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  6. Problem Statement:
    When uploading large TIF or high‑resolution print‑quality assets (typically >200 MB), the CMP/DAM fails to generate thumbnails. Instead, users see a broken image icon. Optimizely has confirmed that thumbnails cannot be generated due to internal processing limitations related to file size.
    This causes significant usability issues, as CMP/DAM users rely heavily on thumbnails—not filenames—to identify and select assets.

    1. Desired Outcome / Feature Description We request support for generating thumbnails for large TIFF and high‑resolution images, regardless of original file size, through one of the following approaches (implementation method left to Optimizely):

    The core requirement: All uploaded assets must…

    3 votes

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  7. Can’t select multiple images across multiple pages as it deselects when browsing other folders

    3 votes

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  8. Note from Rob Driscoll in https://optimizely-ext.atlassian.net/browse/DAM-4268 - "Free text/number fields do not show in the filtering panel. Will need a feature request to support that."

    4 votes

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  9. I am trying to rotate and image within the image library but bars appear at the top and bottom of the image when I do, after the image has saved. When I contacted support, I was told that I need to follow these steps.
    1. Rotate the image
    2. Uncheck the Keep Resolution checkbox
    3. Swap the width and height values in the Crop Size input

    In any other image editing software I have ever used, I just click a Rotate button, this seems like a big step backwards in usability.

    The attached image shows an image which was rotated…

    1 vote

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  10. As a digital marketing coordinator, I'd like to be able to sort assets by popularity to understand which ones have been used more regularly. This will save time as there's currently a long list of assets to look through

    2 votes

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  11. When users perform a bulk upload of assets into the DAM, they typically upload all files into a single, temporary folder (e.g., “Bulk Upload”). Afterward, users need to organize these assets into their proper folders within the DAM catalog structure.

    Currently, the process requires opening multiple folders and manually moving each file, which is time-consuming and inefficient, especially when dealing with large batches of assets.

    Users need an intuitive and efficient way to organize assets after bulk upload. This should include:

    1)The ability to see the folder structure as a tree view in the DAM interface.

    2)The ability to drag…

    4 votes

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  12. Make OOB fields like "Enable Search Engine Indexing," "Description," and "Alt Text" available to add to the columns in the Library. I need to audit these fields and there are limitations on reporting. I would like to use the columns to visually audit assets as well as exporting a csv.

    2 votes

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  13. Improve clarity and prevent user mistakes by redesigning how actions such as “Apply” and “Done” work and are presented in the Upload asset interface. Today, the interface gives mixed signals:

    • Apply appears to save metadata but then clears the fields, causing confusion.
    • "Done" actually performs the upload, but this is not communicated clearly.

    As a result, users believe changes are saved, but the image can disappear without warning.

    Our proposal is to:

    • Clarify button labels and functions (e.g., replace “Done” with “Upload” or “Save & Close”).
    • Ensure metadata fields do not reset unexpectedly.
    • Provide clear confirmation messages and warnings before…
    1 vote

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  14. Business analyst / Content integrator

    We would like additional functionality to browse in the folders of the DAM to find an image. Currently we can only search images in the search bar on the name of the image.

    For now this works fine, however when we have more then 4-9 websites about kitchens live. Then the word kitchen will show a lot of the other brands mixed in the results. This will make choosing an image more error prone.

    So to make the DAM more future proof a folder selection of the brand would be great.

    Kind regards,
    Jeroen

    1 vote

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  15. We are going live with CMP and loading all our existing Assets into the DAM, but none of the assets which are loaded using the API are being automatically tagged by AI with the contents of the images.

    2 votes

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  16. Request to be able to create renditions from uploaded .eps files in the DAM. Currently only supports PNG, JGP, and WEBP

    4 votes

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  17. Extend the Optimizely CMS image property and DAM picker so that it can:

    1. Read image requirements from each instance of the CMS property (i.e. aspect ratio, min size, free/locked crop, allowed zoom/pan).
    2. Provide a cropping UI within CMS with zoom, pan, free/locked cropping and focal point awareness.
    3. Support round‑trip editing: cropping parameters are saved per usage in CMS and loaded again when reopening the dialog.
    4. Generate a real preview in the CMS using CDN URL parameters (no DAM variants needed).
    5. Maintain CMP as the single source of the master asset.
    1 vote

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  18. Allow assets to be cloned through the API.

    This would support scenarios where an asset needs to be copied into the DAM as several different assets, each with distinct data in their DAM fields which makes them unique from one another.

    The only way to accomplish this at the moment is to upload the file each time, which depending upon the number and size of the files, can become a significant amount of time.

    1 vote

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  19. Organizations need to comply with GDPR and other data privacy regulations. Assets that are tied to consent (e.g., photos of people, campaign materials) currently require manual governance. Without automation, there is a high risk of expired or unauthorized assets remaining accessible, which can lead to compliance issues and reputational damage.

    Proposed Solution:

    Asset Expiry Date: Allow editors to set an expiry date on assets. After expiry, the asset is automatically unpublished/disabled and removed from search results and delivery endpoints.

    Consent Linking: Enable assets to be linked to consent records (e.g., GDPR consent, model releases). If the consent expires or is…

    3 votes

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