2 results found

1. Activation against cohorts created in OA

   Pre-sales SA here. We're hearing from new prospects and existing customer that they would like to be able to activate against cohorts created in OA. And it makes sense, right? With OA I can easily identify friction points in a journey, and create a cohort of the affected users, but then what? I probably want to test something at that specific moment in their journey, so how do I build the audience?

   There are several paths this solution could take (ODP? Direct integrations?), at this point we can be confident that it will keep coming up.

   Some example accounts that have inquired:
   - Gap
   - Tapestry
   - GotoFoods
   - Front Door

   Pre-sales SA here. We're hearing from new prospects and existing customer that they would like to be able to activate against cohorts created in OA. And it makes sense, right? With OA I can easily identify friction points in a journey, and create a cohort of the affected users, but then what? I probably want to test something at that specific moment in their journey, so how do I build the audience?

   There are several paths this solution could take (ODP? Direct integrations?), at this point we can be confident that it will keep coming up.

   Some example accounts that… more

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2. Feature Request: Reporting by Page Rule for Personalization Campaigns

   Introduction:
   My name is Caio Petelinkar, and I am a Product Owner for the Royal Horticultural Society. We often run personalization campaigns across different page groups and with various design formats (Hero banner, mid-page banner, footer banner).

   This approach allows us to report back on the overall campaign performance. However, there is currently no way to report by page rule/group in-platform.

   This feature would help us identify which page templates work better for different campaigns and also the performance within different page components, as one page template might be more successful than others, which is not visible in the overall result.

   Objective: Enable filtering and viewing of experiment results by specific page rules where the experiment was activated.

   Functionality:
   - Add a filter option on the results page to view data segmented by page rules.
   - Allow users to select specific page targets (e.g., Home page, AdviceProfilePage, All 5x gardens LP) to see detailed performance metrics.
   - Provide visual breakdowns (charts, graphs) for each page target to facilitate easier comparison.

   Benefits:
   - Enhanced Insights: Gain deeper understanding of how personalized content performs across different page targets.
   - Improved Decision-Making: Make more informed decisions on content optimization and targeting strategies based on page-specific data.
   - Efficiency: Save time by accessing segmented data directly within the platform, reducing the need for manual data reconstruction.
   - Customization: Tailor reports to specific business needs, improving the relevance and actionability of the insights.

   Introduction:
   My name is Caio Petelinkar, and I am a Product Owner for the Royal Horticultural Society. We often run personalization campaigns across different page groups and with various design formats (Hero banner, mid-page banner, footer banner).

   This approach allows us to report back on the overall campaign performance. However, there is currently no way to report by page rule/group in-platform.

   This feature would help us identify which page templates work better for different campaigns and also the performance within different page components, as one page template might be more successful than others, which is not visible in the overall… more

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