1 result found

1. Activation against cohorts created in OA

   Pre-sales SA here. We're hearing from new prospects and existing customer that they would like to be able to activate against cohorts created in OA. And it makes sense, right? With OA I can easily identify friction points in a journey, and create a cohort of the affected users, but then what? I probably want to test something at that specific moment in their journey, so how do I build the audience?

   There are several paths this solution could take (ODP? Direct integrations?), at this point we can be confident that it will keep coming up.

   Some example accounts that have inquired:
   - Gap
   - Tapestry
   - GotoFoods
   - Front Door

   Pre-sales SA here. We're hearing from new prospects and existing customer that they would like to be able to activate against cohorts created in OA. And it makes sense, right? With OA I can easily identify friction points in a journey, and create a cohort of the affected users, but then what? I probably want to test something at that specific moment in their journey, so how do I build the audience?

   There are several paths this solution could take (ODP? Direct integrations?), at this point we can be confident that it will keep coming up.

   Some example accounts that… more

   1 vote

   Vote Vote Vote

   We're glad you're here

   Please sign in to leave feedback

   Signed in as (Sign out)

   Close

   Close

   Vote

   We’ll send you updates on this idea

   Gathering Feedback  ·  3 comments  ·  Delete…  ·  Admin →
   How important is this to you?

   Nice to have You must login first! Important You must login first! Critical You must login first!

   We're glad you're here

   Please sign in to leave feedback

   Signed in as (Sign out)

   Close

   Close

   Submit Rating