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DAM (Digital Asset Management)

DAM (Digital Asset Management)

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  1. The FOLDER view ( list- grid or category) does not meet our expectations, as it remains poorly organised. We are looking for a simple structure:

    1st page: Main folders (e.g. ESCARDIO, CONGRESS, etc.)
    2nd page: First-level subfolders
    3rd page: Additional subfolder levels

    And so on

    In the suggested view, everything appears mixed together, which makes it difficult for us to work efficiently.
    We really need a basic hierarchical structure, similar to the folder organisation in Microsoft systems.

    3 votes

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  2. DAM Forces Manual Folder-by-Folder Downloads

    Summary / Problem:

    Users cannot download a parent folder and all of its subfolders in a single action. To download a full folder structure, users must manually open and download each subfolder one by one, making this a frequent, manual, and time-consuming task.

    This limitation slows down workflows and increases the risk of incomplete downloads, especially when users need to preserve the original folder organization.

    Proposed Solution:

    Enable downloading at the parent folder level so that selecting "Download" on a parent folder includes all nested subfolders and assets in a single ZIP file, while preserving…

    4 votes

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    1. Problem Statement Currently, all users who can upload images to the DAM—regardless of their role—are able to toggle the checkbox “Enable search engine indexing” on an asset. This creates a governance and security risk because:

    Some images are intended for public-facing websites and should be indexable.
    Other images are intended strictly for intranet use and must never be indexed by search engines.

    Because all roles can toggle this setting, users who do not understand the implications may unintentionally expose internal assets to external search engines, or hide assets that should be indexable.
    Today, even low permission users can make indexing…

    4 votes

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  3. Presets and naming - Administrator can define presets; editors select presets when uploading/downloading assets; consistent naming and rules.

    2 votes

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  4. Admins currently can’t view all folders and assets unless they’re explicitly shared or accessed via direct URL. This limits their ability to manage the platform effectively, ensure governance, and support users.

    Request: Add a global permission or “Super Admin” role that grants read access to all content across the tenant, regardless of sharing settings. This would greatly improve governance, troubleshooting, and overall administrative efficiency.

    7 votes

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  5. Note from Rob Driscoll in https://optimizely-ext.atlassian.net/browse/DAM-4268 - "Free text/number fields do not show in the filtering panel. Will need a feature request to support that."

    5 votes

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  6. Improve clarity and prevent user mistakes by redesigning how actions such as “Apply” and “Done” work and are presented in the Upload asset interface. Today, the interface gives mixed signals:

    • Apply appears to save metadata but then clears the fields, causing confusion.
    • "Done" actually performs the upload, but this is not communicated clearly.

    As a result, users believe changes are saved, but the image can disappear without warning.

    Our proposal is to:

    • Clarify button labels and functions (e.g., replace “Done” with “Upload” or “Save & Close”).
    • Ensure metadata fields do not reset unexpectedly.
    • Provide clear confirmation messages and warnings before…
    3 votes

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  7. Problem Description
    When opening the Image Picker from the CMS, CMP DAM is loaded with filters already applied by default.

    Specifically, the filters Images and Folders are active when the picker opens. These filters cannot be modified or deselected by the user. The only way to reach the root of the defined folder structure (which editors are expected to work within) is by clicking Clear filters.

    However, the Clear filters option is barely visible and not clearly marked as an active or important control. This creates a significant UX risk, as users may not realize that filters are applied or…

    2 votes

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  8. Allow focal point to be configured by API

    Currently it can only be set from the CMP UI which makes an API call to

    PUT https://cmp.optimizely.com/api/v3/library/image/<id> with the body:

    { "focal_point": { "x": <value>, "y": <value> } }

    The DAM API endpoint https://docs.developers.optimizely.com/content-marketing-platform/reference/patch_images-id should allow us to send this as well.

    7 votes

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  9. Problem Statement:
    When uploading large TIF or high‑resolution print‑quality assets (typically >200 MB), the CMP/DAM fails to generate thumbnails. Instead, users see a broken image icon. Optimizely has confirmed that thumbnails cannot be generated due to internal processing limitations related to file size.
    This causes significant usability issues, as CMP/DAM users rely heavily on thumbnails—not filenames—to identify and select assets.

    1. Desired Outcome / Feature Description We request support for generating thumbnails for large TIFF and high‑resolution images, regardless of original file size, through one of the following approaches (implementation method left to Optimizely):

    The core requirement: All uploaded assets must…

    3 votes

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  10. When users perform a bulk upload of assets into the DAM, they typically upload all files into a single, temporary folder (e.g., “Bulk Upload”). Afterward, users need to organize these assets into their proper folders within the DAM catalog structure.

    Currently, the process requires opening multiple folders and manually moving each file, which is time-consuming and inefficient, especially when dealing with large batches of assets.

    Users need an intuitive and efficient way to organize assets after bulk upload. This should include:

    1)The ability to see the folder structure as a tree view in the DAM interface.

    2)The ability to drag…

    6 votes

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  11. We manage a large number of digital assets (images and videos) containing identifiable individuals. Under GDPR, these assets are considered personal data and require proper consent management, traceability, and the ability to identify and remove or restrict usage upon request.

    Currently, there is no functionality in the DAM to automatically identify individuals within assets, which makes manual compliance checks time-consuming and prone to human error.

    Functional Requirements

    Automatic Detection:

    The DAM should automatically identify human faces in uploaded assets (images/videos).

    Detected faces should be visually highlighted and optionally labeled.

    Consent Linking:

    Each identified individual should be linkable to a stored…

    6 votes

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  12. Consent / model approvals is something we get asked from a lot of customers. Every competitor have this. The customer want to select assets in the DAM and send for approval directly to the person/model via email/sms. The consent is then linked as a file and/or set as metadata. Notifications should be sent out before consent is expiring.

    2 votes

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  13. When uploading a new image, it should be automatically linked to images in the DAM where the same person appears. Most competitors have this and is requested often.

    2 votes

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  14. I am trying to rotate and image within the image library but bars appear at the top and bottom of the image when I do, after the image has saved. When I contacted support, I was told that I need to follow these steps.
    1. Rotate the image
    2. Uncheck the Keep Resolution checkbox
    3. Swap the width and height values in the Crop Size input

    In any other image editing software I have ever used, I just click a Rotate button, this seems like a big step backwards in usability.

    The attached image shows an image which was rotated…

    1 vote

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  15. Currently, when users upload an asset (e.g., image, video, or document) into Optimizely DAM, they can click “Apply” and complete the upload process without filling in key metadata fields such as Name and Alt Text.
    This results in inconsistent metadata, accessibility gaps, and difficulty in content management and asset retrieval. Ensure all assets uploaded to Optimizely DAM contain complete and standardized metadata by making the fields “Name” and “Alt Text” mandatory during the upload process.

    This change will:

    Improve content accessibility and compliance with WCAG standards.

    Enhance searchability and asset management within DAM.

    Support brand consistency across all markets.

    5 votes

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  16. When you click on an images to view a larger version it is not large enough to see the details and you can't click to the next photo from this view so you have to close the view and then it takes you back to the top of the list.
    This is critical to our workflow as we need to review the files in order to make selects to create collections.
     

    1 vote

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  17. Extend the Optimizely CMS image property and DAM picker so that it can:

    1. Read image requirements from each instance of the CMS property (i.e. aspect ratio, min size, free/locked crop, allowed zoom/pan).
    2. Provide a cropping UI within CMS with zoom, pan, free/locked cropping and focal point awareness.
    3. Support round‑trip editing: cropping parameters are saved per usage in CMS and loaded again when reopening the dialog.
    4. Generate a real preview in the CMS using CDN URL parameters (no DAM variants needed).
    5. Maintain CMP as the single source of the master asset.
    2 votes

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  18. Currently only mandatory fields can be shown during the upload function. It would be very helpful to also have not mandatory fields which can be filled already during the upload.
    If you upload multiple assets it is very time consuming that you need to edit the assets afterwards once again in order to fill all the non-mandatory fields as well.

    5 votes

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  19. We are going live with CMP and loading all our existing Assets into the DAM, but none of the assets which are loaded using the API are being automatically tagged by AI with the contents of the images.

    3 votes

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