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DAM (Digital Asset Management)

DAM (Digital Asset Management)

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  1. When users perform a bulk upload of assets into the DAM, they typically upload all files into a single, temporary folder (e.g., “Bulk Upload”). Afterward, users need to organize these assets into their proper folders within the DAM catalog structure.

    Currently, the process requires opening multiple folders and manually moving each file, which is time-consuming and inefficient, especially when dealing with large batches of assets.

    Users need an intuitive and efficient way to organize assets after bulk upload. This should include:

    1)The ability to see the folder structure as a tree view in the DAM interface.

    2)The ability to drag…

    4 votes

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  2. We manage a large number of digital assets (images and videos) containing identifiable individuals. Under GDPR, these assets are considered personal data and require proper consent management, traceability, and the ability to identify and remove or restrict usage upon request.

    Currently, there is no functionality in the DAM to automatically identify individuals within assets, which makes manual compliance checks time-consuming and prone to human error.

    Functional Requirements

    Automatic Detection:

    The DAM should automatically identify human faces in uploaded assets (images/videos).

    Detected faces should be visually highlighted and optionally labeled.

    Consent Linking:

    Each identified individual should be linkable to a stored…

    4 votes

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  3. Admins currently can’t view all folders and assets unless they’re explicitly shared or accessed via direct URL. This limits their ability to manage the platform effectively, ensure governance, and support users.

    Request: Add a global permission or “Super Admin” role that grants read access to all content across the tenant, regardless of sharing settings. This would greatly improve governance, troubleshooting, and overall administrative efficiency.

    7 votes

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  4. Controls for admins to remove non-brand fonts, colours, templates (or at least to hide)

    1 vote

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  5. Each image in the library includes a set of related assets with various crop formats (e.g., portrait 9:16, square 1:1, etc.). However, not all crop types are suitable for every image — some may only support landscape or portrait orientations. The system should therefore allow users to remove any related assets or crop variations that are not applicable to a specific image.

    2 votes

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  6. We are going live with CMP and loading all our existing Assets into the DAM, but none of the assets which are loaded using the API are being automatically tagged by AI with the contents of the images.

    2 votes

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  7. When users create a template in Optimizely DAM and select an Element that requires choosing an asset (via the Library option), the current behavior displays all assets from Optimizely DAM in a single view.
    This makes it difficult to find specific assets, especially in large repositories, as users must scroll through an unfiltered, unstructured list.
    Requirement: Improve the asset selection experience by displaying the DAM root catalog structure with nested folders (as configured in Optimizely DAM) instead of showing all assets at once.

    1 vote

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  8. Currently, when users upload an asset (e.g., image, video, or document) into Optimizely DAM, they can click “Apply” and complete the upload process without filling in key metadata fields such as Name and Alt Text.
    This results in inconsistent metadata, accessibility gaps, and difficulty in content management and asset retrieval. Ensure all assets uploaded to Optimizely DAM contain complete and standardized metadata by making the fields “Name” and “Alt Text” mandatory during the upload process.

    This change will:

    Improve content accessibility and compliance with WCAG standards.

    Enhance searchability and asset management within DAM.

    Support brand consistency across all markets.

    2 votes

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  9. Act as a user (Creator) can reduce risk of human error but also allow testing what "regular" users can/can't see.

    Less risk for doing Admin mistakes when using the platform as Creator. Easier to navigate, i.e. if Admin has access to 12000 assets that aren't showing for Creator, it's almost impossible to use Brand templates as Admin.

    2 votes

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  10. Allow focal point to be configured by API

    Currently it can only be set from the CMP UI which makes an API call to

    PUT https://cmp.optimizely.com/api/v3/library/image/<id> with the body:

    { "focal_point": { "x": <value>, "y": <value> } }

    The DAM API endpoint https://docs.developers.optimizely.com/content-marketing-platform/reference/patch_images-id should allow us to send this as well.

    7 votes

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  11. Organizations need to comply with GDPR and other data privacy regulations. Assets that are tied to consent (e.g., photos of people, campaign materials) currently require manual governance. Without automation, there is a high risk of expired or unauthorized assets remaining accessible, which can lead to compliance issues and reputational damage.

    Proposed Solution:

    Asset Expiry Date: Allow editors to set an expiry date on assets. After expiry, the asset is automatically unpublished/disabled and removed from search results and delivery endpoints.

    Consent Linking: Enable assets to be linked to consent records (e.g., GDPR consent, model releases). If the consent expires or is…

    3 votes

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  12. As a developer I am expecting the DAM public url to be able to be querried with unique endpoints to format the original image.

    I expect there to be the following endpoints queries:
    - Quality (?quality=85) - a 0-100 range of quality index of the image
    - Format (?format=webp) - there should be a simple solution to give a output of a different format for the channel/or display of the image itself

    3 votes

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  13. When sharing a URL based on a rendition if the user selects all and downloads the zip file, the files are not based on the rendition. The files in the zip file are the original file. The user can only get the rendition image by clicking each file and downloading them individually.

    If a URL is based on a rendition, the end user should be able to download all files in that rendition and NOT the original image.

    2 votes

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  14. Navigating folders isn't as intuitive as you might expect. Specifically browser back doesn't take you back up a level of the structure and instead to the page viewed before the library.

    This is a fundamental usability flaw of the system behaviour not aligning with the user's mental model. As I user if I have progressed one step deeper into folders then the back button should do the reverse.

    We've had many internal users report frustration with this

    12 votes

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  15. Request to be able to create renditions from uploaded .eps files in the DAM. Currently only supports PNG, JGP, and WEBP

    4 votes

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  16. We’d like to suggest adding more flexibility around asset ownership assignment. Currently, the person who uploads an asset is automatically set as the owner, but we want the ability to preset or designate asset owners separately. This is important because asset owners receive “request to edit” emails, and we want to prevent these notifications from going to non-admin users that might be the asset owners. Typically, users request edit access when they actually only need to download the asset, leading to unnecessary owner involvement and incorrect permission assignments. Allowing preset ownership would help streamline this process. reduce confusion and ensure…

    3 votes

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  17. Currently you are unable to add cache control headers to assets served from the DAM's CDN.

    Our Premium client would like a DAM admin the ability configure response headers for their org and/or adding a special query param to the asset url to request the CDN to add the cache-control response headers.

    1 vote

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  18. As a marketing team, we have added Fields to all our imagery and we often filter based on those Fields. In the filter section, we would like to be able to Pin the Fields that we use often and hide the filters that we don't use. At the moment, we have to constantly scroll to the bottom of the filters and add the Fields every time.

    We currently don't use these fields and would like the option to hide them: File Formats, Content Model Name, Content Types, Expiry Date, Languages, Shared By, Status.

    1 vote

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  19. There is no way to save a view when locating a collection, it defaults to created date. I preferred alphabetical for a project and had to sort each time I looked for a collection.

    2 votes

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  20. The filters collapse when moving from once collection to the next. It would be helpful for them to remain intact from the previous search.

    3 votes

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