Optimizing content for AI crawling
I'm a CSM at Optimizely looking to support customers looking to optimize their content for AI to achieve growth in organic reach beyond traditional SEO.
Annika Appel
shared this idea
This is an area we are investing in across Optimizely and are releasing new features for both CMS and Opal - our AI platform. An overview of Optimizely's approach can be found on our website: https://www.optimizely.com/next-gen-search-optimization
and for CMS, our roadmap can be found here: https://www.optimizely.com/product-updates/content-management/
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29. July 2025 Optimizely announced GEO—Generative Engine Optimization will be coming to our CMS soon—so our customers can finally get seen in AI summaries, smart results, and chatbot answers.
https://www.optimizely.com/next-gen-search-optimization