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  1. The ability to split tests based on geographical region so that we can test the effectiveness of region-specific marketing campaigns, two-sided marketplaces, or faciliate other testing use cases when we cannot guarantee a user will be in solely the control or test variant.

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  2. The changes work when you are in the tool , but do not actually work in the wild. Something overwrites the code from the customer's website.

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  3. Customers attempt to use the visual editor to make persistent changes, but the changes do not persist throughout the entire user journey as the selector changes either on reload or if new DOM elements are present on different pages.

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