63 results found
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Enable substring (contains) matching for Custom Attributes in Audience Conditions
The "contains" operator is available for built-in attributes like Ad Campaign but not for Custom Attributes. We need substring matching on Custom Attributes to target audiences based on partial URL paths without creating individual exact-match conditions for every URL variation. This would significantly simplify audience setup for multi-page experiments. Ticket #1916403 references this request.
1 vote -
Case insensitive query params and cookies
Create a toggle to allow query params and cookie values to be case insensitivity.
This feature is (or was) in the docs but it was not actually able to be activated.
This feature would allow us to use different cases for key and values on query params, without having to use custom code.
This makes it easier for marketers to create audiences without worrying about exact letter casing.
1 vote -
Metric duplication
Quite often, we need to track both unique and total conversions for metrics that contain multiple filters. Currently, this requires creating a new metric from scratch, which can be a time-consuming process when there are a large number of filters involved. Adding the ability to duplicate an existing metric and simply switch between unique and total conversions would save significant time and reduce manual effort.
1 vote -
New Brand Colors Are Impossible to Read
This blanket brand-color update makes the Web UI unreadable due to contrast and its peppered throughout the UX.
Taste aside, changes like this still have to be usable. So painful!
1 vote -
Visitors to Stat Sig Missing from Unified Results Page
There is no longer a way to see how many more visitors are needed to reach stat sig. In the previous iteration of the results page inconclusive results would say "X visitors remaining" to reach stat sig. A prospect asked me why that was not included in this results page.
1 vote -
Experiment Analytics - Stat Sig Signifier
The statistical significance signifier (green or red number) doesnt carry from the individual metrics into the summary like it used to. Would be great to have at a glance indicator in the summary of the statistical significance status of all metrics in the experiment.
1 vote -
Heatmaps in Optimizely and Opal
As a CRO manager it would be great to have experiment related Heatmaps, Click Maps and Scroll maps as part of the Optimizely experiment reporting dashboard.
Another option would be for Opal to generate experiment/variation UX behavior heatmaps etc.
1 vote -
Experiment variation preview button
As a web developer and CRO manager, I would like to see a "preview" button added to the list of variations. This proves quick access to the variation for review without having to load the visual editor or code editor to access the button.
2 votes -
Device List Clean up - Segment
The device list under segments in Experimentation needs a clean up. I know what segments to use when analyzing experimentation results but the list is so long it looks messy and could use renaming or removal of some of them. For example, I still see Desktop (deprecated) it has been there for many years I think we can remove it if no one is using it? The other one is the Phone. We have iPhone, Other Phones and All Phones. I personally don't know what the difference is between Other Phones and All Phones. we can separate them by name…
1 vote -
Lack of Transparency in Preview Mode
When a variation does not appear in Preview, the tool does not explain why inside the interface.
There is a log, but it requires opening the browser console and reading technical output.
A clear diagnostic message inside the Preview interface would make the QA process much
faster1 vote -
Multi-device Experiments
Most experiments need different images for desktop, mobile, and tablet. Without a shared library, the customer has to either create a separate experience per device — splitting traffic — or write CSS manually. Images are also
locked inside each variation and cannot be reused across experiments. A Media Library exists, but it is a paid extra. A basic shared repository should be included as standard.1 vote -
Change approval workflow in Web Experimentation
I'd like to have a change approval workflow for launching and updating experiments in Web Experimentation. Today I need to use workarounds like applying a QA audience until the experiment is "approved" by the right individuals.
1 vote -
qa mode versus preview
AS an experimentation builder
I WOULD LIKE an easy way to fully qa test and share pre-production experiments
BECAUSE i want to validate all the aspects of my experiment and be able to share pre-production model with non-technical partnersFUNCTIONALITY
look for a cookie or querystring parm or hostname and from that set 'qa' to either true or false.false: take no action
true:
parms: xCode, info, remove
xCode sets qa cookie and allows you into the experiment you match the qa mode audience for
info allows for specifically coded console.logs to run
remove - removes qa cookie / environment…1 vote -
Multi-Armed Bandit Results
Can we add a traffic split visualization to the results dashboard? This would let the team verify that the bandit is working as intended and see exactly how traffic is being rerouted to the top-performing variations in real-time.
1 vote -
Word Wrap Option in Visual Editor
When editing HTML - allow the text/code in the HTML box to wrap. This makes it easier to see and edit.
1 vote -
experimentation forced re-evaluation each decision - override UPS / sticky assignment
As an experiment builder
I would like to be able to force re-evaluation of flag/campaign audiences if I want my experiment to float by user properties and am working in web or have a UPS set in feature
So that I can have transactional experiments that will match the user up properly to their current properties and not persist them into something they no longer belong in.
1 vote -
View experimentation sections from editor
It would be nice to access all the experimentation/personalization modules from the editor. In the old editor, we always had the option to click any module from th left, like metrics, shared code, targeting, etc., but now, the editor opens on top of that dashboard, and the only way to go back is by clicking 'return to setup,' which makes it a longer process to go through. It is also very slow, so I take too long checking all the sections of the experiment/personalization. I get that the editor now takes up the whole screen, but adding a drop-down to…
1 vote -
NEW Responsive Mode
I'm glad to see that the Emulator has been improved. But there are some "WTH" issues in the UX. In no particular order...
DON'T blur the content when resizing -- I frequently want to see how objects flow as the browser width changes, this exposes flaws in CSS or coding and I can't see what's happening when It's blurry.
Disabled the editor in the Emulation mode (Add one of the fingers at the top bar to disable it, next to the rotate button) - I need to engage with the site and without it disabled it think I want to…
1 vote -
Experiment Activation and associated changes
AS
an experiment builder in webI WANT TO
be able to make changes to pages associated with the experiment and not have the visitor activate the experiment when those pages loadSO THAT
I can keep changes related to an experiment together while limiting activation of the experiment to a specific page or actionUSE CASE
I have a change for a specific product display page that I want to evaluate. There are associated changes that I will need to make to the cart and every checkout page. In order to make changes to those pages to support this,…1 vote -
Developer experience
I want Optimizely’s new developer experience to support a true IDE-first, GitHub-native workflow. I should be able to do all coding in my own IDE, manage changes through GitHub, and publish through automation and CI/CD workflows without depending on the Optimizely editor for core development tasks. The editor should support preview and collaboration, not replace standard developer tooling and deployment workflows.
1 vote
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