Problem Statement (The "Why"):

I need an easy way to manage the hierarchy of experience delivery across overlapping audiences. Currently, Optimizely allows for experience prioritization within a specific Personalization Campaign, but it lacks a "Global Air Traffic Control" for the entire Web project.

When I have multiple experiments or personalizations live on the same page (e.g., the Homepage), there is no native way to ensure that a high-value visitor (like Enterprise or Mid-Market) is prioritized into a specific experiment before being eligible for a general "All Traffic" A/B test.

Current Workaround (The Pain Point):

To achieve this today, I have to:

1. Manually create Exclusion Groups, which are randomized and don't allow for "if this, then that" priority.

2. Or, manually edit the audience of the "All Traffic" test to explicitly exclude Enterprise and Mid-Market segments.

This adds significant operational overhead, increases the risk of setup errors, and makes it difficult to scale a complex experimentation roadmap.

Proposed Solution (The "What"):

I am looking for a Prioritization Layer (similar to Mutiny’s "Prioritization" feature) where I can drag and drop all active experiments and personalizations into a master list.

• Logic: When a visitor hits a page, Optimizely should check the priority list from top to bottom. The visitor is bucketed into the first experience they qualify for.

• Outcome: If I have a homepage test for Enterprise, Mid-Market, and All Traffic, I want to ensure the Enterprise visitor sees the high-intent Enterprise experiment 100% of the time, rather than being "cannibalized" by a general A/B test just because it was launched first or has a broader audience.

Business Value / Outcome

• Accuracy: Ensures the most relevant message reaches the most valuable audience without manual "audience-math."

• Velocity: Reduces the time spent QA’ing overlapping audiences and managing exclusion groups.

• Revenue Impact: Maximizes the conversion of high-intent segments by ensuring they always see their tailored experience first.