Organizations need to comply with GDPR and other data privacy regulations. Assets that are tied to consent (e.g., photos of people, campaign materials) currently require manual governance. Without automation, there is a high risk of expired or unauthorized assets remaining accessible, which can lead to compliance issues and reputational damage.

Proposed Solution:

Asset Expiry Date: Allow editors to set an expiry date on assets. After expiry, the asset is automatically unpublished/disabled and removed from search results and delivery endpoints.

Consent Linking: Enable assets to be linked to consent records (e.g., GDPR consent, model releases). If the consent expires or is revoked, all linked assets are automatically disabled.

Asset Removal Workflow: Expired assets are first placed in a “Disabled” state, allowing admins to review, extend expiry (if new consent is obtained), or delete permanently. Include audit logs to track expiry actions.