Page Properties for Enhanced Targeting and Metrics
Dear Team,
We would like to request the extension of the recently released properties functionality for custom events to include page-level implementation. This enhancement would significantly improve both targeting capabilities and metric definition for page-based analytics.
Currently, when managing numerous product detail pages (PDPs) with varying attributes such as product categories, we face limitations in creating meaningful metrics. Whilst page attributes exist, they cannot be utilised within metric definitions.
The ability to define page properties would enable us to create metrics such as "product category PDP visits" without requiring dedicated category pages or specific experimental targeting for each variant.
This functionality would prove particularly valuable given that product categories may not always have standalone pages, nor are they necessarily targeted by individual experiments. By implementing page properties, we could analyse user behaviour across product categories through their respective detail pages.
Furthermore, we propose extending this properties-based approach to page targeting itself. Rather than creating individual pages or collections of pages, utilising properties for targeting would streamline the process considerably. This could involve defining properties for a single PDP template, with specific values or regular expressions used to address particular instances.
Such an implementation would dramatically simplify both targeting configuration and metric creation, allowing for more sophisticated analysis whilst reducing administrative overhead.
The ability to leverage properties for both targeting and analytics would provide unprecedented flexibility in experiment design and measurement.
We believe this enhancement would substantially improve our analytical capabilities and experimental efficiency.
Many thanks for your consideration.
