Multiple Ad Account Connections via the Same Ad Vendor
As a Performance Marketing Manager I use Optimizely to export 1P customer lists to my various ad platforms (Google, Meta, etc.).
At this time, Optimizely only allows for one account to be integrated to the platform at a time. This makes managing multiple countries from one ODP account difficult. I can connect a USA audience to a USA Google or Meta Account, but I cannot do the same for a Canadian Google or Meta account. This means that one country is always UTD with the most recent 1P data but the other country must rely on manual uploads making data cumbersome and sometime, out of date.
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