Tab/Section For Final Campaign Results
We need to configure a centralized Post-Campaign Results section within our campaign workflows to standardize how we report on performance. More specifically, we require custom fields or a dedicated analytical format that allows team members to input final data points such as overall social engagement metrics, webinar attendee/conversion stats, paid digital performance, and total leads generated. The goal is to move away from spreadsheets and move into Optimizely to ensure that every completed campaign has a structured, searchable record of its impact directly within the platform for future benchmarking.
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