Feature Request: Include Mailing Name in ODP Event Data
Feature Request: Include Mailing Name in ODP Event Data
We currently use Optimizely Campaign for our email marketing and Optimizely Data Platform (ODP) for event tracking and audience segmentation.
At present, only the Mailing ID is passed from Campaign to ODP. However, these IDs are not human-friendly, which makes it difficult to interpret data in User Profiles and Reports within ODP.
We would like to request the ability to also pass the Mailing Name alongside the Mailing ID. Including the Mailing Name would significantly improve usability by making it easier for teams to:
Quickly identify and understand which campaigns users have interacted with
Build more intuitive segments based on campaign engagement
Generate clearer, more actionable reports
This enhancement would greatly improve the transparency and efficiency of our marketing analytics workflows.