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  1. We want to have the option to tag or label our (real-time) segments within the ODP platform. Right now the only way to do labelling is through the segment name, making it very difficult to maintain bulk of segments. With the integration of tags / labels, it's way easier to manage, filter and work with segments in the platform.

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  2. I want to have the option to create (real-time) segment templates within the ODP. With templates, we standardize the process of segment creation within the platform across all users, reducing errors and the risk of forgetting important filters like adding Marketing Consent for activation.

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  3. Send FX information to ODP. I want information about what experiment, and specifically what variation of an experiment, a user saw to send to ODP so that I can see what experiments a visitor has been exposed to. I could then target visitors who saw Experiment A, Variation 1 in another test or trigger an email to them.

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