Real Time Segment counts are inaccurate
Our content strategists rely on RTS estimates to determine if certain segments are working properly. Currently these estimates are drastically different that the Segment counts using the same criteria. This is forcing our strategists to create a Segment for every RTS in order to get accurate counts and undermines the confidence in RTS reach.
3
votes
The real-time segment estimates are now available in the new audiences page. These should accurately reflect the number of customers who should qualify for these segments.