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We love feedback from you on our products and the problems in your daily work that you would like us to solve. Please describe the challenge you're encountering and your desired outcome. Be as detailed as possible.

For technical issues or bugs please head to Support or our Developer Community. You can assign up to 20 votes in total. Thank you for your feedback.

Status explanation: 'Future Consideration' = Continuing to collect further feedback, not planned at this time. 'Investigating' = Prioritized for deeper customer and feasibility investigations ahead of planning development.

Status Investigating
Created by Guest
Created on Jun 15, 2022

Additional UWG7 compliant strategies needed (DACH Market)

In Germany there is a law allowing targeted marketing to active customers under specific constraints, regulated by law (UWG §7).

These come with a wide recipient base, because no newsletter opt-in is needed an offer a high value business case.

Definition of UWG7 compliance:

  • only closely related products to purchases from last 12 months are eligible.

  • closely related is defined usually by (sub)category, category tree depth depends on customer feed and customer segment, so the legal category level will vary between customers.

What's required for Product Recs:

1) constraint on eligible products: category depth - Eligible products need to be from the same subcategory (level 2) as a bought product in the last 12 months. The appropriate category tree needs to be configurable per customer as it may vary.

2) more strategies to achieve appropriate conversion - currently, only new products from related categories are recommended. Desired strategies would be

  • Merchandised:

    • Best Trending (from purchased categories)

    • Bestseller by revenue (from purchased categories)

  • Personalized:

    • Newly discounted from viewing history (from purchased categories)

    • Recently viewed (from purchased categories)

    • Recommendations based on popular views (from purchased categories)

3) a hint that prioritizes more recent purchases over older purchases