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We love feedback from you on our products and the problems in your daily work that you would like us to solve. Please describe the challenge you're encountering and your desired outcome. Be as detailed as possible.

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Status explanation: 'Future Consideration' = Continuing to collect further feedback, not planned at this time. 'Investigating' = Prioritized for deeper customer and feasibility investigations ahead of planning development.

Categories Technical
Created by Guest
Created on Mar 11, 2025

Ability to add alt text in multiple languages in DAM

We are using the CMS asset picker to select images from the CMP DAM.

Currently, the alt text can be added to assets in the DAM in one language only.

We operate in 27 languages (= 33 distinct country websites) and often re-use images in the DAM across markets. As it stands, there is no easy way for us to add alt text in multiple languages to an asset.

Our product recommendation:

  • Alt text field to allow a default language + multiple language translations, generated with AI and editable.

  • Alt text translations to automatically pull through to the CMS in the correct language when the asset is selected via the CMP picker and/or a block that already includes the asset is used on a different site.

This is particularly relevant now as the EU Accessibility Act will come into effect in June 2025, requiring us to be compliant, and alt text is a very basic accessibility feature.

Thank you!