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We love feedback from you on our products and the problems in your daily work that you would like us to solve. Please describe the challenge you're encountering and your desired outcome. Be as detailed as possible.

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Status explanation: 'Future Consideration' = Continuing to collect further feedback, not planned at this time. 'Investigating' = Prioritized for deeper customer and feasibility investigations ahead of planning development.

Status Future consideration
Product Data Science
Created by Guest
Created on Jan 18, 2022

Recommend other things as well as products and content

As a customer using Intelligence Cloud, I want to be able to recommend personalized promotions, to drive more revenue.

    • Motivation - This would be something that our Commerce customers would be interested in, in terms of which promotion to actually put in front of someone. Today, a lot of customers use third-party promotions engines, and they're starting to go into the prediction side of it, obviously to drive more revenue and impact for customers.

    • Description - This one is about recommending a different entity type. As well as recommending content and/or products, we'd also like to be able to recommend promotions, such as, as an offer, usually with a monetary value. For example, is a 10%-off coupon better than a buy-one-get-one-free, or free shipping, etc. The logic behind it would be end-user eligibility. It's structurally kind of similar to content or product but, but a different entity, like a different asset. The goal is to automatically choose from a set of predefined promotions the right one for a particular customer. Rather than optimizing on conversion, we need to optimise for margin (how much the retailer will actually make selling a product with a certain promotion). Potentially, promotions could be for Content customers too. For example, is it better to recommend three free articles and a monthly subscription versus access this article now for 99 cents.