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  1. When we create a new task in CMP (We use HPT since it was integrated with collaboration) we sometimes use it for two separate tests that have the same objective and hypothesis but for different funnel experiences. It will be ideal to be able to add these two Hypothesis tasks to the Web Experimentation. Right now Im only able to add it once so the other test, can't see it anymore. It will also be greate to show both tests in that same task if possible. I will be creating another feedback as it is part of this as well.

    1 vote

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  2. Quite often, we need to track both unique and total conversions for metrics that contain multiple filters. Currently, this requires creating a new metric from scratch, which can be a time-consuming process when there are a large number of filters involved. Adding the ability to duplicate an existing metric and simply switch between unique and total conversions would save significant time and reduce manual effort.

    1 vote

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  3. Enable publishing with a test cookie / audience as priority. The Editor role should inherit all Publisher permissions except standard publishing, but should be able to publish when a specific audience/test cookie is applied.

    Enable restoring experiments from the archive.

    Allow setting experiment end dates.

    Provide permissions to edit Pages.

    1 vote

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  4. There is no longer a way to see how many more visitors are needed to reach stat sig. In the previous iteration of the results page inconclusive results would say "X visitors remaining" to reach stat sig. A prospect asked me why that was not included in this results page.

    1 vote

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  5. The statistical significance signifier (green or red number) doesnt carry from the individual metrics into the summary like it used to. Would be great to have at a glance indicator in the summary of the statistical significance status of all metrics in the experiment.

    1 vote

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  6. As a CRO manager it would be great to have experiment related Heatmaps, Click Maps and Scroll maps as part of the Optimizely experiment reporting dashboard.

    Another option would be for Opal to generate experiment/variation UX behavior heatmaps etc.

    1 vote

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  7. The device list under segments in Experimentation needs a clean up. I know what segments to use when analyzing experimentation results but the list is so long it looks messy and could use renaming or removal of some of them. For example, I still see Desktop (deprecated) it has been there for many years I think we can remove it if no one is using it? The other one is the Phone. We have iPhone, Other Phones and All Phones. I personally don't know what the difference is between Other Phones and All Phones. we can separate them by name…

    1 vote

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  8. Be able to have the editor at the top of the page. And add controls to alter the visual editor's color so that it can be seen easier on white pages. (Mockup uses red for example).

    3 votes

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  9. I am proposing that we upgrade to ES11 to stay aligned with the latest JavaScript standards and leverage modern language features such as optional chaining, nullish coalescing, and Promise.allSettled. These enhancements significantly simplify handling complex asynchronous logic, reduce verbose and repetitive code, and improve overall readability and maintainability of our experiment scripts.

    While we understand that upgrading is not strictly required to run experiments, adopting ES11 is vital for our growth and development as devs. It enables us to build more robust and reliable A/B tests, accelerate development and iteration cycles, and minimize technical debt. Keeping pace with evolving web…

    11 votes

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  10. Hello I have been using Optimizely for over 5 years and greatly enjoyed the product. The new editor that is slated to be fully launched greatly complicates my workflow. Most of the coding and edits I do in this editor I have to use an external editor to write and then copy them into the new Optimizely editor because of the layout and bugs in this new experience.

    Here are some of the bugs I have noticed while using the new layout:
    -the preview screen the editor is overlayed on distorts the elements and hides the element being edited behind…

    2 votes

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  11. Today in the Optimizely UI there is a limit of 15 properties per event and we cannot delete properties that have already been added.

    At the beginning some of our teams have created events with lots of properties but some were not so relevant in the end, or would be merged with other team's need.

    Instead of creating new event each time a property is not necessary (added by error, archived, event reshaped) so that we can have a clean list and not be blocked from adding more properties, we would like to be able to keep existing events, not…

    3 votes

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  12. Create an automatic screenshot generation feature. It would work like this:

    When enabled (via a setting that enables a "generate screenshot" button) Optimizely will load each variation - behind the scenes - including the control and create a screenshot based on the target audience. (i.e.: laptop, desktop, tablet, mobile - using average sizes or customer's defined UX design).

    The images can be updated manually if needed.

    This will save tons of time doing this manually.

    2 votes

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  13. Frequently I need to switch my coding / set up from a staging to a production environment. Optimizely warns me and then REMOVES all my code.

    This is fine if you are a basic non-technical user.

    It would be better if this was an optional change.

    Possibly provide a check box and a message in the button (see screenshot) - which would allow me to change the targeting.

    13 votes

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  14. When a variation does not appear in Preview, the tool does not explain why inside the interface.
    There is a log, but it requires opening the browser console and reading technical output.
    A clear diagnostic message inside the Preview interface would make the QA process much
    faster

    1 vote

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  15. Most experiments need different images for desktop, mobile, and tablet. Without a shared library, the customer has to either create a separate experience per device — splitting traffic — or write CSS manually.

    1 vote

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  16. I'd like to have a change approval workflow for launching and updating experiments in Web Experimentation. Today I need to use workarounds like applying a QA audience until the experiment is "approved" by the right individuals.

    1 vote

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  17. Masorange has requested the run time calculator to be usable without having to create an experiment first. Once an experiment is set up, the calculator can be accessed, but it was flagged as difficult to locate and sometimes they want to use the calculator ahead of set-up. The ask is to move it to a more prominent and easily discoverable location.

    4 votes

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  18. Can we add a traffic split visualization to the results dashboard? This would let the team verify that the bandit is working as intended and see exactly how traffic is being rerouted to the top-performing variations in real-time.

    1 vote

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  19. When editing HTML - allow the text/code in the HTML box to wrap. This makes it easier to see and edit.

    1 vote

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  20. It would be great to be able to create folders in the experiments list to group items together. (Not the sort feature). Often, I have multiple experiments (separate mobile and desktop project that are the same content) - it would be useful to be able to organize these into groups - like in a file folder system. (See mockup)

    7 votes

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