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CMP (Content Marketing Platform)

CMP (Content Marketing Platform)

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  1. Current Limitation: When a user uploads a replacement image with the same file name or identifier, Optimizely creates a new, separate asset rather than replacing the existing one. While version control exists for individual assets, there is no bulk version-replacement workflow.
    Use Case: In industries like retail, manufacturing, and consumer goods, suppliers regularly update product packaging while keeping the same SKU and naming convention. When these updated images need to be loaded into the DAM, the platform creates duplicate assets instead of recognizing them as replacements. Users are then forced to manually identify and delete the old versions — a…

    6 votes

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  2. Current Limitation: When uploading assets to the DAM, users must manually add and populate metadata fields after the upload is complete. There is no ability to pre-configure or auto-attach specific fields during the upload process, and required fields cannot be scoped to specific folders or asset types — they apply globally or not at all.
    Use Case: Many organizations rely on specific metadata fields to drive downstream integrations (e.g., web publishing, POS delivery, SFTP triggers). During mass uploads, users frequently forget to attach these fields or spend significant time manually adding them post-upload. This creates incomplete metadata, delays integration workflows,…

    6 votes

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  3. Current Limitation: The DAM UI caps upload at 200 assets per session.
    Use Case: Teams that manage high-volume asset libraries — such as retail, eCommerce, or manufacturing — regularly need to upload thousands of images at a time (e.g., new vendor catalogues, seasonal refreshes, or platform migrations). At 200 assets per session, uploading large batches becomes a time-consuming, repetitive process with limited progress visibility. The current workaround of using SFTP or API-based ingestion requires technical resources and additional configuration, making it inaccessible to everyday business users.
    Requested Enhancement: Increase the UI upload limit to at least 1,000 assets per session,…

    6 votes

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  4. 1) Current Limitation: The DAM/CMP Library UI restricts bulk metadata edits to a maximum of 100 assets at a time. There is also no native way to update metadata on existing assets via bulk update either through file-based import using unique asset identifiers or the UI.
    Use Case: Organizations managing large catalogues (100K+ assets) need to update metadata across thousands of assets for integration triggers, seasonal updates, data corrections, or onboarding. The 100-asset cap forces repetitive manual cycles, causing UI lag, rework, and human error. Many teams also maintain metadata externally and need a way to push updates back into…

    3 votes

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  5. We need the system to better support user holidays. When a user is out of office for an extended period of time, we need to be able to assign the user's Tasks in progress to other members of the Team in a quick and efficient way. Currently, this process is extremely manual, involves multiple clicks to re-assign each individual task, and needs to be manually un-done once the person returns.

    Adding holiday within the CMP account setting should prompt the User to set a delegate which would re-assign all items in progress to that person which were due to fall…

    1 vote

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  6. When Users are deleted from the platform on leaving the team (or business), all Assets, Tasks and Campaigns are orphaned, and there is no way to bulk view or assign them - you have to go into each one individually and re-assign it.
    As there is no ability for Assets, Tasks or Campaigns to be owned by Teams and not individuals, and we have certain Users who own thousands of Assets, this is a potential massive headache in the event this user leaves, or changes roles.

    Please introduce better tools for re-assigning ownership of items as opposed to everything having…

    11 votes

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  7. Our users are seeing increasingly frequent advertising pop-up in application for Opal-related features/events and other stuff we are not subscribed to use.

    Please add a global setting within the platform (and other Opti products!!) which allows us to hide these non-critical, "up-selling" notifications from our users, as they cause confusion around what capabilities are available within the core platform to which we are subscribed.

    5 votes

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  8. Can Optimizely disable requestors’ ability to edit the “Priority” field present in all intake forms? It is impacting our ability to accurately assess the pipeline, as some jobs have their priority level heightened by the requester simply to speed them up.

    2 votes

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  9. Currently we are unable to configure the settings for TinyMCE in Visual Builder. This means that all elements only allow a full rich text which isn't required in the majority of use cases.

    We should be able to configure this in the same way as we do blocks and fields.

    3 votes

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  10. THE PROBLEM
    Customer content team is publishing 10–20 blog posts per week as part of a large-scale SEO initiative. Their workflow involves pulling images from stock sources (e.g. Getty), uploading directly to the DAM, and passing them to development. They are not designers, and requiring them to manually resize or optimize images in tools like Figma before upload creates friction and slows publishing velocity. The current workaround is to have UX designers optimize every image before handoff — which has become a recognized bottleneck.
    Beyond workflow, there is a real page performance concern. Technical contact confirmed that current page load…

    1 vote

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  11. Being able to add Column of CPN Number under Library List View, especially to show up in csv download. At the moment, can only view if I enable hierarchy (but then not translated well into csv download) or add campaign names.

    1 vote

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  12. Requesting for CMP to support video transcoding from mp4 -> webm formats. We have multiple animations loading on the page and I would lile to optimize them for better user experience. This would also result in better page performance

    1 vote

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  13. Add ability to lock pre-populated start/due dates within Task workflow requests based on workflow SLAs so submitters (requestors) cannot adjust pre-defined dates.

    As it currently stands, if a user chooses a workflow that has pre-defined SLAs, the user can still adjust the dates, which immediately puts a task in an "overdue" status even though it was just submitted. We need better control over dates to mitigate risks and incorrect reporting.

    1 vote

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  14. We want reporting on the impact of social posts, similar to sprout social so that we can leverage CMP directly for this purpose: Video views. Competitor engagement. audience growth. Paid vs organic performance. Post performance.

    7 votes

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  15. Issue:
    When looking at renditions, the sort order defaults to the date created, which is kind of unintuitive, because a rendition is an automatically generated so who knows when it was created.

    Suggestion:
    I would like the system to remember the last sort order applied to renditions for the next time, or to have a setting which allows a user to set their preference.

    From a simplicity point of view, however, it would solve my problem to just change the default to sort by rendition name, and allow people to choose date in the (my opinion) unlikely event that they…

    2 votes

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  16. Customer is working with Tasks originating from Requests. Often the content writers cannot execute the tasks, they archive them. In this case the Request does cannot get Completed and cannot be Declined since there is a task already. The customer is looking for a solution to keep the task and cancel/decline the request.

    2 votes

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  17. The end date the calendar pulls in the original end date set by the user. The task displays the actual end date, and the original end date is hidden. It is visible if you unmark complete which is not helpful to us.

    I would ask that both the original end date and actual end date be visible in the task itself. The business use case is we need to track postmortem both dates to discover why tasks were late or finished early and the impact this has on our project planning.

    We ask for the calendar to reflect the actual…

    6 votes

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  18. Please allow the ability to override inherited sharing permissions from parent campaigns to child campaigns and also on campaign templates saved from existing campaigns.

    1 vote

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  19. Allow admins to change users email within their view, so an entirely new profile is not needed. This is useful specifically for individuals who go through a legal name change.

    1 vote

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  20. Currently, when a task is completed slightly outside its expected timing (e.g., by a few hours), Smart Duration may shift downstream tasks by a full business day (or more). This behavior can create unnecessary schedule changes that don’t reflect the actual delay. It'd be great if there were configurable thresholds (e.g., only shift schedules after X hours of delay).

    1 vote

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